Nosto, a SaaS provider, released its first product in 2013 and nowadays develops the fastest-growing personification platform for e-commerce in the world. The company utilises AI in analysing customer behaviour in real time and by doing so, providing individualised shopping experiences. Nosto has produced over 10 billion in additional sales as well as personalised over 25 billion shopping experiences for over 2 500 webshops in over 100 countries.